The Potential Paradox

The Potential Paradox

From Confused to Confident: What Trying (and Failing) to Start a Business Taught Me

Idris Elijah's avatar
Idris Elijah
Jun 03, 2025
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Photo by Sean Pollock on Unsplash

Since I was a senior in high school, I've wanted to be in business for myself.

I didn't know what that looked like, how I was going to get there, and what it would cost me. At some point, many, many years ago, I officially formed an LLC. Despite the fact that I didn't have a product or service to sell, and I didn't have c…

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