The Potential Paradox

The Potential Paradox

How a Simple Walk Boosts Creativity by 60%--Science Says So

Idris Elijah's avatar
Idris Elijah
May 06, 2025
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Photo by Arek Adeoye on Unsplash

Steve Jobs was known for his "walking meetings," where he would have some of his best ideas.

One of the best documented examples comes from Walter Isaacson's "Steve Jobs" biography. Steve Jobs and Jony Ive would regularly take walking meetings through the grounds behind Apple's design studio.

It was on one of these strolls-…

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