The Potential Paradox

The Potential Paradox

Why Goals Don’t Work--And What to Do Instead

Idris Elijah's avatar
Idris Elijah
May 20, 2025
∙ Paid
Photo by Hermann Wittekopf - kmkb on Unsplash

I spent years chasing goals--until I became the Apple Guy. That’s when I realized I hated the person I had become.

Forget your goals for a second--who are you becoming?

Most people treat goals like GPS directions to a better life. But here's the problem: even if you reach the destination, you might not become t…

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